ROX

The team at Rox recognized a gap to fill within the current sales experience: aiming to harness the growing power of AI integration to amplify the productivity of sellers across the market.

Brightscout partnered with Rox to develop a defining brand identity, and worked closely with their team to envision, ideate, and launch a groundbreaking AI revenue agent swarm that's redefining the industry.

*All motion work shown credited to Brightscout

BRAND

Emphasizing innovation through a sleek, eye-catching brand

Rox came prepared with a tagline: "The best revenue teams use Rox". We built the brand around this idea with a brand that displays Rox as cutting-edge yet approachable. The core color of black maintains sleekness, while pops of illuminated gold infuse the brand with an unmistakable brilliance.

RESEARCH + UNDERSTANDING

Clarifying product understanding through collaborative workshops.

From day one, a core pillar of our partnership with Rox was focused on a highly collaborative approach to understanding and design. I hosted workshop sessions with the Rox team to define initial product understanding– allowing us to align early on goals, technical feasibility, and user personas.

UX DESIGN

Utilizing iterative design and feedback to guide our experience

Our initial UX process was purposely messy and experimental. We conducted extensive and frequent high-fi wireframe prototypes covering a wide range of potential product experiences, varying from insight dashboards all the way to conversational chatbots. We then utilized 1:1 partner feedback to clarify and guide the evolution of the product.

Discovery Dashboard

AI Canvas Workspace

Conversational Chatbot

Explorations varied in information delivery, interaction design, and other measures.

UI DESIGN

An AI-driven hub of information, right at a seller's fingertips. 

User interviews pointed towards sellers needing a unified view of all of their accounts at once, leading us towards a simplified table view for users to land on.

Dubbed an agent "swarm", Rox's AI continuously pulls, processes and monitors all external and internal information about customers, placing all needed information at the forefront of the product.

Sellers can drill down into agents when needed, with customized company reports and sourced insights available with a single click. The experience offers complete control to users, allowing them to command their swarm at any time.

Expanding product offerings to create a singular source-of-truth.

Once the core experience of the product was defined, we focused our efforts on analyzing additional user needs and expanding Rox's feature set to match.

Utilizing the AI model to centralize information and capabilities, we evolved the product from an agent swarm touchpoint towards an all-encompassing revenue product.

The relationship between user and AI model is intentionally symbiotic, amplifying productivity and reducing cognitive load across all surfaces of the product both broad and granular.

$50M

Revenue raised with launch of public beta.

30%+

Boost in sales teams productivity.

For more information on the project / process, contact me.

Post-launch of their public beta, our partnership with Rox now focuses on improving user experience across the product, and continuing to grow its capabilities for sellers. Though this case study covers the basics, there's much more than meets the eye to this project. Let's discuss it!

THE TEAM

Eduardo Dutruel

João Babtistella

Juan Marino

Matija Milovanović

Marian Fabeiro

Maximiliano Malisani

Vitor Orém