Defining movement out of a company's mission.
In response to the ever-evolving digital landscape that exists nowadays, Forbes tasked us to design the future of their online experience with the goal of bringing new users to the site, as well as increasing retention of existing users.
DETAILS
Designer, Animator
Winter 2022ner, 3 Developers, 1 P.O.
PURPOSE |
Existing as the middle man for the financial partners using their software meant that ay brand injection had to be subtle yet noticeable. To achieve this, I used Figma and Principle to create a set of motion guidelines that pulls from Amount’s own mission, resulting in a lightning fast approach that responds instantaneously to a users interactions.
A large part of our research process was devoted to identifying existing pairings within nature that could cover every letter of the alphabet. Although time-consuming, this was important to create these pairings as they are the pillars of our project. My letters for the project were G, T, and Y.
AMOUNT'S MISSION STATEMENT
MOTION STATEMENT
Because all nine of our group members had different ideas of what the playing cards should look like, I led a rapid ideation exercise in which each designer got four index cards, and was given a single minute to quickly sketch out their idea before moving onto the next card. This exercise allowed us to quickly produce a myriad of potential solutions before narrowing down and discussing which sketches stood out to us.
Introducing and removing objects to and from the screen
Pulling focus to an object that exists on the screen.
Taking a user from one point to the next within their workflow.
Because all nine of our group members had different ideas of what the playing cards should look like, I led a rapid ideation exercise in which each designer got four index cards, and was given a single minute to quickly sketch out their idea before moving onto the next card. This exercise allowed us to quickly produce a myriad of potential solutions before narrowing down and discussing which sketches stood out to us.
For objects that start and end still on the screen.
For objects that are being introduced to the screen.
For objects that are being removed from the screen.
Because all nine of our group members had different ideas of what the playing cards should look like, I led a rapid ideation exercise in which each designer got four index cards, and was given a single minute to quickly sketch out their idea before moving onto the next card. This exercise allowed us to quickly produce a myriad of potential solutions before narrowing down and discussing which sketches stood out to us.
Because all nine of our group members had different ideas of what the playing cards should look like, I led a rapid ideation exercise in which each designer got four index cards, and was given a single minute to quickly sketch out their idea before moving onto the next card. This exercise allowed us to quickly produce a myriad of potential solutions before narrowing down and discussing which sketches stood out to us.
Because all nine of our group members had different ideas of what the playing cards should look like, I led a rapid ideation exercise in which each designer got four index cards, and was given a single minute to quickly sketch out their idea before moving onto the next card. This exercise allowed us to quickly produce a myriad of potential solutions before narrowing down and discussing which sketches stood out to us.
I’ve also started to further devlop the duration tier into a duration scale, allowing developers and designers to work in tandem to instill custom movement and interaction into an individual component in the future. This project was a great lesson in translation and simplicity, taking an overarching idea and paring it down into something rigid yet flexible and impactful all the same.
For elementary school teachers, it can be difficult to make the assigned curriculum interesting and engaging for their class. Our project aims to assist teachers in educating students about habitats through a fun and social way.